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Identity Media: A production success story
JS Tech remixes digital storage for NYC ad agency and production house
Data vulnerable on standalone drives
As a rapidly-growing ad agency and production house, Identity Media is constantly generating digital content. Every hour of video adds hundreds of gigabytes to their collection. The footage is irreplaceable, and must be accessed by multiple parties at once for post-production tasks.
Identity had been storing footage on an army of external hard drives. The drives were configured for RAID0, doubling the possibility for data loss on each. Editors had to share drives to work on different parts of production, and no backup measures were in place. This imposed time-related costs, as well as high potential for data loss.
Storage system protects digital assets and allows for resource sharing
JS Tech replaced Identity’s independent drives with a single, network-accessible storage cluster. Their team uses Adobe Premiere with the system, sharing HD video clips and 4k raw footage. Off-site backup to AWS protects against accidental deletion and catastrophic failure. Drive, network, and power redundancy ensure as close to 100% uptime as possible. And, should anything go wrong, Identity’s team and JS Tech receive notifications via email. In many cases, the device can heal itself with zero downtime.
"I greatly appreciate the upfront time given to evaluating my organization before recommending options. "
Alex Lose, Identity Media
Three technologies that will put you ahead of your competitors in the creative industry
This shape-shifting technology allows you to host your creative computers in the cloud, instead of in your office. You can still drive multiple 4k displays, and colors are a perfect match. Best off, you can take your production session on the road with you, or to your client – anywhere with an internet connection.
Google's new speech-to-text engine has a variety of uses. It has a pre-build module for subtitling, and supports 120 different languages. Unlike with most translation services, translations are instant, and pricing runs about 5 cents per minute.
Drives piling up around your office? Clients still rely on you to keep backup copies? Amazon's AWS glacier service is ideal for archiving old digital assets. It's redundant to protect against loss, and off-site – an essential component of any creative company's backup program.